Our Story

Our story began in Bondi, Sydney after in after meeting at our local Mother’s Group.

During our frequent adventures to parks, playgrounds and beaches with our daughters we realised that a range of aesthetically beautiful, yet still kid-friendly, outdoor picnic rugs was missing. 

We  sought a rug that was waterproof, yet machine washable — hard-wearing and durable, and most importantly easy to roll, pack-away and carry. After vast material and design research IN HER ELEMENT was born.


It was our love of nature and the four elements that inspired our designs — Fire, Water, Earth & Air.

From the sandy beaches to your own backyard, sit back and soak up the elements on our beautiful picnic rugs.

Thank you for supporting small.

Jane and Sally xx

Join our IN HER ELEMENT tribe for $10 off your first order!