Our Story

Our story started in Bondi Beach in 2017 after meeting at our local Mother’s Group.

During our regular adventures to parks, playgrounds and beaches with our daughters we realised that a range of aesthetically beautiful, yet still kid-friendly, outdoor picnic rugs was missing. After going through countless picnic rugs and towels, we were inspired to create our own rug that had all the features we desired.

We wanted a rug that was 100% waterproof, yet machine washable. It also needed to be hard-wearing and durable, and most importantly be easy to roll, pack away and carry. After extensive material and design research IN HER ELEMENT was born.


Our love of nature and the four elements has inspired our beautiful designs, Fire, Water, Earth and Air.

From the sandy beaches to your own backyard, sit back and soak up the elements on our beautiful picnic rugs.

Jane and Sally xx

Shop our Picnic Rug collection here

Join our IN HER ELEMENT tribe for $10 off your first order!