Our Story

During our frequent adventures to parks, playgrounds and beaches with our daughters we realised that a range of aesthetically beautiful, yet still kid-friendly, outdoor picnic rugs was missing.
We sought a rug that was waterproof, yet machine washable — hard-wearing and durable, and most importantly easy to roll, pack-away and carry. After vast material and design research IN HER ELEMENT was born.
It was our love of nature and the four elements that inspired our designs — Fire, Water, Earth & Air.
From the sandy beaches to your own backyard, sit back and soak up the elements on our beautiful picnic rugs.
Thank you for supporting small.
Jane and Sally xx